Ghoul's Best Friend

I took this picture while at work the other day. It's a sign advertising a sale on Halloween merchandise. It's a pretty simple design with a border that features orange and yellow ghosts and big, bold, black letters that are meant to grab attention. Because the type is black on a white background, it really stands out. The store's logo and the catchphrase "ghoul's best friend" are written in orange and sort of take backstage to the main focus of the sign, which is the "buy one, get one half off" promo. Overall, I think it's pretty effective advertising, because compared to the rest of the promo signs in the store (which are mainly purple and white), it really pops. Even when compared to the layout and color of the store (black and purple), it sticks out from everything else and is pretty effective at drawing attention.